Provide discount for first purchase only (no coupons)

To provide a discount to the first-time buyers on your Magento store:

1. Create a customer segment for buyers with no orders (Number of Orders less than 1).
2. Target the new segment in the cart price rule that grants the discount.

See the article below for detailed steps and info.

1. Create a customer segment

Create a customer segment with the following condition: Total Number of Orders less than 1 while ALL of these Conditions match.

2. Target the new segment in the cart price rule

Target the new customer segment (add the segment as a condition) in the cart price rule that grants the discount. Make sure to select No Coupon if you don't plan to use coupons for this discount.

Related articles in User Guide

• Customer Segments
• Targeting Segment in Price Rules