Have you ever wanted to study how different subsets of your users behave over time? For example, ever wondered if users who register during a promo period have a higher average lifetime revenue than those who don’t? If the answer is "Yes!", then the Cohort Report Builder is the perfect tool for you. Magento BI is specifically optimized to perform this analysis and make it relevant to your business.
In this video, you'll learn:
- What cohort analysis is
- Why it's important
- How to build your own cohort analysis in Magento BI
To watch the video, go to Business Intelligence - Cohort Report Builder in Adobe Experience League.
Want to follow along? Check out our Cohort Report Builder tutorial for written instructions.
After you're comfortable using the Cohort Report Builder, why not explore creating a qualitative cohort analysis? Check out the Creating a qualitative cohort analysis tutorial for more info!